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Once known as Parle Gluco, the Mumbai-headquartered company’s flagship biscuit brand was renamed as Parle-G, and became a household name in India through the 1980s and 1990s. Packed with glucose, Parle-G is priced as low as Rs.5 per packet, making it one of the most affordable food for common man. New Delhi: Biscuit brand Parle-G, a household name since 1938, has achieved a unique feat of selling the most amount of biscuits during this COVID-19 lockdown across the country. India's top-known glucose biscuit has a huge fan following, which is why; it was no surprise to see the brand registering a growth in overall market share by 5% in the lockdown period. Several social media users have accused news outlets of exaggerating the warning while others have outrightly called it 'fake news'. Earlier in the week, news reports stated the maker of Parle G biscuits, might have to layoff as many as 8,000 to 10,000 people citing an unfavourable taxation environment and a general economic slowdown. Leading food company Parle Products achieved record breaking sales of its Parle G biscuits, preferred for mass consumption, in April and May during the lockdown. Parle-G, the biscuit known to be the common man's companion with tea, has become a trending topic after making record sales in the time of coronavirus. Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news. 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Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. Parle-G, known for innovative marketing skills and exciting new campaigns, has recently come forward and announced that it does not want to advertise on news channels that broadcast toxic content.. Parle Products introduced by Mohanlal Dayal Chauhan, a confectionery maker in Mumbai’s Vile Parle in 1929, has been the common man’s companion with tea and tryst every day. – and there are several fun trivia around this mammoth number. 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Parle, makers of popular biscuit Parle-G, to layoff 10,000 workers amid slowdown. A few days ago, industrialist Rajiv Bajaj told CNBC-TV18 that Bajaj Auto has blacklisted three channels as far as advertising is concerned. According to a report published in the newspaper Mint, Parle’s senior category head Krishnarao Buddha said that the channels promoting aggression and toxicity are not the kind the company wants to put money into as it does not … Khandekar Marg, Vile Parle East Mumbai - 400057, Maharashtra. Manpasand Beverages and Parle Products join hands on distribution in western markets Parle Products, the maker of Parle-G biscuits, has announced that the company will not be advertising their products on news channels that broadcast toxic, aggressive content. The humble 5-rupee packet would always be our go-to snack with a cup of tea, or even by itself. Currently, the company has 130 factories all over India with 120 of them are producing units while 10 are owned premises. © 1998-2020 Zee Media Corporation Ltd (An Essel Group Company), All rights reserved. Read all news including political news, current affairs and news headlines online on Biscuits Parle G today. Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news. Moneycontrol News Aug 21, 2019 / 10:45 AM IST Although Parle Products, the make of Parle-G biscuits has not always been very active on the television lately because of the pandemic, it still reportedly made its record sales. On Monday, 12 October, Parle Products, the maker of the Parle-G biscuits, said that “they will not advertise their products on toxic and aggressive Indian media channels.” It’s a part of India’s cultural consciousness, Parle-G Pe Charcha: How this Slab of Glucose Unifies a Country, Consumers Have Turned More Value-Conscious Amid Slowdown, Says Parle. Parle G joins Bajaj Auto to stop advertising on channels that air toxic news content Parle said the company is 'exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends'. You can find out more by clicking 25 Sep 2019 How Parle-G continues to exceed its sales record despite a recession 17 Sep 2019 82-year-old Parle-G books 'best sales' in Covid times 24 Aug 2019 Parle-G is not just a humble biscuit. The company reportedly restocked its distribution channels within 7 days to guarantee product availability at retail outlets during the lockdown. Share News. Get all the latest news and updates on Biscuits Parle G only on News18.com. Explore more on Parle-G at Dnaindia.com. A popular teatime snack and a staple in many Indian households, homegrown biscuit brand Parle-G is one of the oldest and most recognised names in India. New Delhi: Biscuit brand Parle-G, a household name since 1938, has achieved a unique feat of selling the most amount of biscuits during this COVID-19 lockdown across the country.Although the parent company, Parle Products, refused to show their specific sales statistics, they affirmed that the firm has experienced their best months in their eight decades during March, April, and May. Earlier in the week, news reports stated the maker of Parle G biscuits, might have to layoff as many as 8,000 to 10,000 people citing an unfavourable taxation environment and a general economic slowdown. More than half of Parle’s sales come from rural markets. Mumbai: Generations of Indians have grown up to the oddly-satisfying feeling of dunking a Parle-G biscuit in a cup of tea or milk during their evening snacks.The 82-year-old brand is now making headlines for a unique feat achieved during the lockdown period. Parle-G had been worsening since India rolled out a nationwide goods and services tax (GST) in 2017 Parle Products Pvt Ltd., a leading Indian biscuit maker, might lay off up to 10,000 workers as slowing economic growth and falling demand in the rural heartland could cause production cuts, a company executive said on Wednesday. In normal times, Parle Products makes close to 400 million Parle-G biscuits every day. Parle-G is not just a humble biscuit. Registered office Parle Products Pvt. By continuing to use the site, you agree to the use of cookies. Parle is not the first brand to take a stand against news channels. Several state governments requisitioned the company for biscuits and many NGOs also bought Parle-G in great quantity. Several social media users have accused news outlets of exaggerating the warning while others have outrightly called it 'fake news'. Ltd. V.S. 25 Sep 2019 How Parle-G continues to exceed its sales record despite a recession 17 Sep 2019 82-year-old Parle-G books 'best sales' in Covid times 24 Aug 2019 Parle-G is not just a humble biscuit. Filled with the goodness of milk and wheat, Parle-G has been a source of all round nourishment for the nation since 1939. Incorporated in the year 1938, India’s most well-known biscuit brand Parle-G restarts operation in mid-lockdown period after being termed as essential food commodity. It’s a part of India’s cultural consciousness The news of Parle potentially laying off 10,000 employees has led to an outpouring of nostalgia for one of India’s oldest biscuit brands. The Parle-G brand falls under the ‘below-Rs100 per kg’ affordable/value category, which holds one-third of the total industry revenues and accounts for over 50% of the volume sold. DNA: How are Khalistani using the farmers' movement? India’s top-known glucose biscuit has a huge fan following, which is why; it was no surprise to see the brand registering a growth in overall market … Corporates Thomson Reuters Updated: August 21, 2019 12:24 pm IST It’s a part of India’s cultural consciousness The news of Parle potentially laying off 10,000 employees has led to an outpouring … ETBrandEquity.com brings latest parle g news, views and updates from all top sources for the Indian Marketing & Advertising industry. Parle-G, the biscuit known to be the common man's companion with tea, has become a trending topic after making record sales in the time of coronavirus. By NL Team 12 Oct, 2020. Parle Products has gained a market share of around 5 per cent in the highly competitive biscuit segment, helped by Parle biscuit, which was proffered by the people while stocking pantry during the pandemic. With sales of over Rs 10,000 crore, Parle, which makes the popular Parle-G, Monaco and Marie brand of biscuits, employs 1 lakh people, and operates 10 company-owned plants, in addition to 125 third party manufacturing facilities. The company restarted its production from March 25 onwards. Parle-G is a biscuit brand every Indian is familiar with. Although the parent company, Parle Products, refused to show their specific sales statistics, they affirmed that the firm has experienced their best months in their eight decades during March, April, and May. Parle-G is a biscuit brand every Indian is familiar with. The distance between earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side. Many on Twitter welcomed the news … Following this announcement by Parle, #ParleG has been trending on Twitter with many calling it a "socially responsible brand." DNA: Analysis of the future of space travel. The unprecedented sale of biscuits during the COVID-19 lockdown phase went up massively in the country as people stacked up on easy and simple essential food items, according to reports. On Monday, 12 October, Parle Products, the maker of the Parle-G biscuits, said that “they will not advertise their products on toxic and aggressive Indian media channels.” Now the biscuit company is once again trending on social media after Parle-G, the biscuit known to be the common man’s companion with tea has once again impressed the netizens with this welcoming move. Parle-G became the energy supplement for thousands of migrant […] New Delhi Updated on: August 21, 2019 16:43 IST. Parle-G: Get Parle-G Latest News, Videos and Photos also find Breaking news, updates, information on Parle-G. DNA: What does India like most on the Internet? Mayank Shah, category head at Parle, said in an interview that demand for popular Parle biscuit brands such as Parle-G had been worsening since India rolled out a nationwide goods and services tax (GST) in 2017, which imposed a higher levy on biscuits costing as low as 5 rupees, or 7 cents a pack. Parle-G is not just a humble biscuit. Parle-G is a biscuit model each Indian is accustomed to. – and there are several fun trivia around this mammoth number. Biscuit maker Parle Products has said that the company will not advertise on news channels that "broadcast toxic content" and are accused of spreading hate. this link, West Indies in New Zealand, 2 Test Series, 2020. The unprecedented sale of biscuits during the COVID-19 lockdown phase went up massively in the country as people stacked up on easy and simple essential food items. The humble 5-rupee packet would always be our go-to snack with a cup of tea, or even by itself. India's leading manufacturer of biscuits and confectionery. Many on Twitter welcomed the news … The distance between earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side. As its unique taste expanded over the globe, Parle-G was declared the world’s largest selling biscuit brand by Nielsen in 2003. A simple Google search with the key works ‘Parle factory shut down Mumbai’ led us to multiple news reports dated back to July 2016.. Parle G: Get Parle G Latest News, Videos and Photos also find Breaking news, updates, information on Parle G. Explore more on Parle G at Dnaindia.com. The common-or-garden 5-rupee packet would all the time be our go-to snack with a cup of tea, and even by itself. Parle, popular for its Parle-G and Marie brand of biscuits, is not the only food product company to have flagged a slowing demand. Parle India, makers of some popular consumer goods including the Parle G biscuits, has announced that they will not advertise their products on Indian news channels that promote aggressive and toxic content. In normal times, Parle Products makes close to 400 million Parle-G biscuits every day. Parle, popular for its Parle-G and Marie brand of biscuits, is not the only food product company to have flagged a slowing demand. Mr. Shah said Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed a lot. A lot to take a stand against news channels all rights reserved Series, 2020 that Bajaj Auto blacklisted! Western markets New parle g news Updated on: August 21, 2019 / 10:45 AM IST Share news many! Its distribution channels within 7 days to guarantee product availability at retail outlets during the lockdown for the nation 1939! Stacked side by side and wheat, Parle-G was comfort food for Indians! 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